Introducing Bluefish AI Funnel Consumer Insights
We are excited to announce the launch of AI Funnel Consumer Insights as part of Bluefish’s AI Marketing Suite. This powerful new capability provides brands with visibility into how AIs guide in-market shoppers in their category, including how and which key topics are prioritized as part of decision making. Understanding these core narratives is essential for brands to remain competitive as AI transforms how consumers discover products.
Why are AI Funnel Consumer Insights important?
Consumers are increasingly turning to AI for search and discovery, relying on large language models for personalized, conversational advice. AI offers proactive and succinct guidance, helping consumers move through the process of discovery and research at lightning speed. As a result, brands have limited surface area to influence customer perceptions. In the new AI-enabled shopping funnel, it is critical that brands optimize their presence and narrative for topics prioritized by AI. Using AI Funnel Consumer Insights, brands can align content and keywords with AI priorities to ensure continued inclusion in the developing AI shopping funnel.
With Bluefish’s AI Funnel Consumer Insights, brands can answer critical questions:
How is AI advising consumers about my product category?
What topics and narratives are most emphasized by AI?
What is AI guiding consumers to care about most, and does my messaging align?
Is my brand winning in the key consideration areas that AI surfaces?
